Altea-Packaging rebranding campaign
Bold visions
Unique identities
Creative flair
Project Overview
Altea Packaging commissioned a strategic refresh to modernize its digital presence and harmonize all materials with a recently updated corporate design. Our role focused on reshaping their website, brochure, and product mockups using modern web technologies for optimal performance and visual consistency.
Objectives
- Enhance site speed and mobile usability.
- Apply the client’s new corporate design across digital and print assets.
- Create interactive mockups and tools for better product visualization.
Design Adaptation
Rather than redesigning the brand identity itself, we adapted Altea’s existing logo, color palette, and typography into cohesive layouts for web pages, brochures, and packaging mockups. Custom icons and a flexible grid system ensured consistency and ease of future updates.
Website Redesign
Migrated the site to a modern framework, implemented lazy-loading and optimized asset delivery, and restructured navigation for clearer product discovery. The result is a noticeably faster, more responsive experience on desktop and mobile.
Product Mockups & Brochure
Produced high-fidelity renders of eco-friendly mailers, gift boxes, and display packs, all styled with the client’s refreshed corporate design. Designed a companion brochure that showcases these concepts with clear layouts and concise copy.
Impact
Post-launch feedback highlighted a smoother browsing experience and stronger brand cohesion across channels. Sales teams report that the new interactive mockups and updated brochure have improved client engagement during pitches.
Portfolio Details
- Name: Altea Pckaging Group
- Author: Mohamed Amin Elleuch
- Date: 27 June,2025
- Tags: Rebranding, Web Design, Digital Marketing, Packaging Design
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